principles

We are committed to the careful reconstruction of historical events that are often overlooked, avoided, or simplified. Miniature toys, at their best, allow for close but intuitive study, offering a way to observe structures and interrogate how moments of consequence actually unfolded.

Our work focuses on scenes where principles were tested under pressure: moments of endurance, failure, discipline, and collapse. These are not abstract symbols, but specific situations shaped by terrain, logistics, authority, and human decision-making. We believe such moments deserve engagement rather than distance.

Rather than emphasizing individual figures or isolated equipment, our sets concentrate on environments: secured perimeters, improvised camps, failed operations, constrained movements. These temporal, sometimes random relationships are central to understanding how events developed and why outcomes were never fully predetermined.

Every product is developed through close reference to archival photographs, official records, and first-hand accounts. Accuracy is not treated as a decorative feature, but as a form of respect for the people involved and for the historical record itself. Small inconsistencies and material limits are acknowledged rather than concealed.

Design and prototyping are completed in-house, with production carried out in limited runs. GenuineModels.USA operates on a small scale, distributing primarily through independent retailers, museum shops, and direct sales to collectors and educators.

We do not seek to soften or resolve the histories we depict. By engaging with these figures and accessories, participants work both imaginatively and materially with events as they were structured, constrained, and experienced—recognizing that history is shaped not only by intention, but by circumstance. We believe such moments deserve engagement rather than distance.